Lifestyle Brand Case Studies
From clean beauty to lifestyle living. I craft campaigns that transform everyday moments into stories people want to save, share, and remember.
Case Study: Reålea Skincare
A sustainable skincare startup rooted in natural ingredients and ritual
+173%
follower growth
+182%
engagement in 60 days
+204%
post reach in 60 days
Built a cohesive brand presence and active community in the clean beauty space
Instagram Feed Before → After
Before: unstructured, slow growth, and low engagement
After: cohesive, elevated brand storytelling that increased engagement and reach
My Approach
Challenge
New sustainable skincare brand entering a competitive market
Needed awareness, credibility, and consistent engagement with limited resources
Goal: establish a cohesive identity, grow awareness, and build an engaged online community
Process
Defined content pillars (Connection, Education, Promotion, Conversation, Inspiration)
Designed Instagram feed aesthetic and storytelling strategy.
Produced Reels, carousels, and product photography in natural settings
Managed community (DMs, Q&As, skincare conversations)
Deliverables
Instagram feed redesign
Short-form video (rituals, education, lifestyle)
Static photography + storytelling carousels
On-brand copywriting across posts and captions
Video Content
Brand Philosophy
Showcased REÅLEA’s philosophy with calming, nature inspired visuals, positioning the brand as holistic and mindful
UGC Summer Trend
Tapped into the summer vacation trend with an after-sun skincare message that reached new audiences
Beyond skin deep
A values-driven Reel that went viral, boosting visibility and awareness
UGC Holiday Sneak Peek
Quick, casual video revealing the limited-edition holiday box in UGC style to spark curiosity and engagement
Carousels & Photography
Photographed products in raw, organic settings to highlight purity, sustainability, and ritual
Blended traditional wisdom with modern science in storytelling carousels to educate and differentiate the brand
Created lifestyle driven visuals that elevated REÅLEA’s premium identity and established a consistent, trustworthy brand presence across the feed
Humanized the brand by sharing the founder’s story and product inspiration, fostering authenticity and deeper emotional connection with the audience
Case Study: Maison Rêve
A boutique real estate and vintage shop brand inspiring soulful living through design, curated storytelling, and community connection
+841.9%
post reach increase
+45%
follower growth
+178%
engagement increase
Established a consistent, lifestyle driven Instagram presence that blended soulful design, real estate education, and curated vintage finds
Instagram Feed Before → After
Before: inconsistent brand presence and low engagement
After: cohesive storytelling that boosted engagement, visibility, and attracted new followers
My Approach
Challenge
Boutique real estate brand with a vintage shop competing in a crowded Bay Area market
Needed to build awareness, credibility, and consistent engagement online
With the founder’s limited time and high design standards, I learned her voice and delivered visuals that matched her vision
Goal: Establish a consistent, lifestyle-driven Instagram presence that built trust, showcased soulful homes, and highlighted curated vintage finds
Process
Defined content pillars blending interior design, real estate, and vintage living
Researched design/real estate trends, SEO, and competitor strategies to guide relevance
Designed a cohesive visual identity with curated imagery, branded templates, and consistent text styling
Learned the founder’s tone of voice to write captions and Reels scripts that felt authentic to her
Deliverables
Content calendar across Instagram, Facebook, and Pinterest
Direct to camera educational Reels (interior design & real estate)
Lifestyle Reels (seasonal DIY, cozy home styling, vintage shop storytelling)
Branded graphics, product, interior photography, and SEO-optimized copy
Community management - responding to DMs, comments, and fostering engagement.
Video Content
POV: Fall Decor in August
Trend driven Reel on fall decor shopping, blending humor and relatability to spark engagement
As a Realtor and Designer
Text based Reel sharing real estate tips, pairing on-screen advice with personal storytelling to build trust and authenticity
POV: Step Into an English Garden
Featured a local garden, blending nostalgia and community storytelling to boost engagement
5 Simple Ways to Cozy Up Your Home
Fall Reel with vintage, DIY, and upcycling tips reflecting soulful, sustainable values
Carousels & Photography
Positioned homes as soulful spaces through emotive carousel storytelling
Showcased staged interiors aligned with the “quiet luxury” trend, highlighting the founder’s dual expertise as realtor and designer
Reintroduced the founder with a personal post to deepen connection and authenticity
Featured a favorite local spot to blend community storytelling with Maison Rêve’s lifestyle driven brand identity
