Results
Over five months (10 hours per week), increased Maison Rêve’s Instagram following by 49%, post reach by 841.9% (to 3.5K), and engagement by 178.1% (to 584 reactions, comments, and shares). Achieved growth through trend-driven Reels, storytelling carousels, and community engagement.
Instagram Feed Glow Up
Before
After
Videos
POV: fall decor in August
Trend driven Reels on fall decor shopping in August, blending humor and relatability to boost engagement
As a Realtor and designer, I would never sell my home without asking these 5 questions
Direct-to-camera Reels featuring the founder sharing real estate advice, using personal storytelling to make it memorable
POV: you've been transported back to a 20th-century English garden
Reels featuring a local garden and a nostalgic 20th century English garden, fostering community and brand engagement
5 simple ways to make your home cozy for fall
Fall inspired Reels with vintage, DIY, and upcycling tips reflecting the brand’s core values and distinctive point of view
Static Posts
Designed a storytelling carousel for Maison Rêve, showcasing home as a soulful space with emotive messaging and a refined aesthetic. Wrote all text to enhance brand storytelling and engagement
Created content around the quiet luxury interior design trend, aligning it with Maison Rêve’s timeless aesthetic to enhance engagement and brand relevance
Created a founder reintroduction post, sharing her story to connect with the audience and highlight Maison Rêve’s brand identity
Captured and curated photos of San Francisco homes, aligning with Maison Rêve’s aesthetic and engaging the local audience
Process
Discover
Researched real estate trends, buyer behavior, competitor content, and engagement strategies
Researched home design trends, industry news, and trending audio to create relevant content
Tested hashtags and SEO strategies to improve discoverability and engagement
Developed content pillars and strategy aligned with audience interests and brand goals, tracking KPI performance to refine content
Strategize
Planned and maintained a posting schedule for Pinterest, Instagram, and Facebook
Implemented systems to organize content and streamline workflows for efficiency
Developed an editorial calendar aligned with key trends, launches, and engagement opportunities
Curated local content to engage the community and strengthen brand presence
Create
Developed a cohesive color palette and text styling to strengthen brand identity.
Curated and edited images to maintain a visually consistent aesthetic.
Captured videos and photos of vintage pieces, home interiors, and real estate content.
Designed branded graphics and Instagram templates for social media posts and stories.
Wrote SEO-optimized captions, carousels, and Reels copy, blending brand storytelling with strategic hashtags to boost engagement and discoverability
Manage
Managed the posting schedule, ensuring timely and consistent content delivery
Reviewed captions and provided feedback, maintaining brand voice and messaging
Monitored and engaged with the community, responding to comments and DMs in real-time
Analyzed monthly performance metrics and identified opportunities for growth