Impact
Contributed to high-performing paid and organic campaigns by creating content that supported improved click-through and conversion rates. A/B-tested visuals helped refine creative direction and align with campaign goals.
Videos
Hu Chocolate
UGC content
Beauty brands
UGC content
Dog food
UGC content
Gift ideas for Mother's Day
Ad campaign
Static Ads
Process
Discover
Researched trending visuals, UGC styles, and D2C product trends to inform ad creatives
Conducted A/B testing to determine the most effective design variations
Analyzed audience insights and performance metrics to refine creative direction
Strategize
Created content strategies for paid and organic social campaigns
Created ad creatives that aligned with brand identity while driving conversions
Planned and structured an Instagram giveaway campaign to drive engagement and follower growth
Create
Designed graphics, UGC videos, and digital assets for Instagram, Facebook, and TikTok campaigns
Developed high-performing paid and organic social creatives for D2C brands and Playbook Media clients
Ensured brand consistency and visual cohesion across all content formats
Execute
Launched and optimized paid and organic social creatives based on performance insights
Hosted and managed an Instagram giveaway, optimizing content for maximum participation
Worked closely with marketing teams to ensure alignment with campaign goals
Iterated ad creatives using data-driven performance tracking