REÅLEA Skincare

Results

Completely revamped the social media visual identity, creating a cohesive and elevated brand aesthetic. Within 90 days, increased Instagram engagement by 182% and post reach by 204.6%, while driving steady growth in followers, website visits, and profile interactions through strategic content and community engagement.

Instagram Feed Glow Up

Before

After - Refined brand aesthetic, optimized post formats, and developed a content strategy to enhance storytelling and audience retention

Videos

Nature is pure intelligence

REÅLEA works harmoniously with this Intelligence to restore health and balance to body, soul, and spirit

Tropical vacation skincare after sun exposure

UGC content to highlight the body butter

Beyond skin deep campaign

REÅLEA focuses on holistic beauty, self-care, and inner well-being

6 self-care rituals

Calm and soothing visuals with self-care tips to inspire relaxation and wellness

Static Posts

Product photography

Carousel post: Positioned the brand by highlighting its fusion of traditional medicine, advanced science, and potent natural ingredients to educate and differentiate in the clean beauty space.

Carousel post: Humanized the brand by sharing the founder’s story and the inspiration behind the product to foster emotional connection and authenticity.

Process

Discover

Researched skincare and beauty trends to align content with audience interests
Conducted competitor analysis to identify gaps in the clean beauty space
Researched SEO keywords and hashtags to improve content discoverability
Analyzed UGC trends to drive community involvement
Explored consumer pain points around problematic skin concerns to inform educational content

Strategize

Established content pillars: Connection, Education, Promotion, Conversation, and Inspiration to guide brand storytelling
Created a content funnel blending skincare education, self-care, wellness, and brand storytelling
Designed an Instagram feed strategy balancing product highlights, lifestyle imagery, and brand values
Integrated testimonials, collaborations, and industry news to build trust and authority
Wrote SEO-optimized captions and researched hashtags to enhance discoverability and organic reach

Create

Designed graphics for product showcases, infographics, and quotes
Produced Reels, carousels, and UGC-focused content to boost engagement
Photographed products in natural settings to highlight sustainability
Sourced on-brand stock images for a cohesive visual identity
Wrote compelling copy for Instagram captions, carousels, and Reels to reinforce brand storytelling and engagement

Manage

Engaged with the community, responding to comments and DMs in real-time
Joined skincare conversations and trends to foster audience connection
Encouraged UGC, prompting customers to share their REÅLEA routines
Interacted with beauty, wellness, and sustainability content to boost brand presence
Tracked emerging beauty trends to keep content fresh and relevant
Reviewed monthly analytics to assess performance and uncover growth opportunities

Background

REÅLEA is a new sustainable skincare brand rooted in natural ingredients, focused on increasing Instagram engagement and brand awareness while establishing itself as a trusted name in clean beauty. I developed a social media strategy that educated, inspired, and connected with consumers, driving organic growth and engagement.