Results
Increased engagement on the Topix Offbeat Quizzes page by 205% within 90 days and grew average post reactions by 69% YoY on the Topix Stars page. One top-performing graphic reached over 96K people, generating 15K engagements, 2.7K comments, and 285 shares. Discovered the viral ‘VSCO Girl’ trend and integrated it into a $200K+ paid ad campaign, driving increased engagement and conversions.
Video ad campaigns
Static Posts
Process
Discover
Monitored viral trends, celebrity news, and pop culture conversations to create timely content
Analyzed audience engagement and social media insights to inform content strategy
Conducted competitive research to identify high-performing content in the entertainment niche
Strategize
Built a flexible editorial calendar for real-time trending content
Developed content pillars for celebrity news, lifestyle, viral quizzes, and engagement posts
Discovered the viral ‘VSCO Girl’ trend and integrated it into a $200K+ paid ad campaign, collaborating with Editorial and Acquisition Marketing teams
A/B tested trend-inspired ad visuals to improve click-through and conversion rates
Create
Created trend-driven content, including memes, reaction posts, and pop culture commentary
Designed engaging visuals, interactive quizzes, and shareable formats to boost engagement
Wrote captions optimized for virality and aligned with trending conversations
Developed creative assets for paid ads on Instagram, Snapchat, and Pinterest
Produced 86+ posts per week, including copywriting, graphics, videos, GIFs, and trending articles
Manage
Engaged in trending conversations to boost visibility
Managed community interactions, responding to comments and messages
Moderated negative comments to maintain a positive brand presence
Optimized platform-specific strategies across Facebook, Instagram, Twitter (X), and Pinterest
Analyzed monthly performance metrics and identified opportunities for growth