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Lifestyle Brand Case Studies

Topix & Trend-Driven Content

Fashion & Beauty Styling

Personal Projects

Video blending authenticity and aesthetics to inspire genuine connections

UGC Travel Moments

Casual, product focused creative made to engage audiences in a natural, approachable way

Relatable UGC

Video tapping into clean beauty trends and daily routines to drive engagement

Trend-Driven UGC

Organic, calming visuals designed to spark balance and resonate with wellness audiences

Wellness Content

Authentic, pet centered content that connects with dog owners

UGC Dog Brand Video

Viral Reel that grew reach while spotlighting brand values in beauty

Beauty Brand Content

Directed and edited a social ready founder video that made the company’s mission clear and approachable

Founder-Led Brand Story

Combined the receipt design trend with a KPop quiz to create interactive content that drove shares and clicks

Your KPop Bias Receipt

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Showcased REÅLEA’s philosophy with calming, nature inspired visuals, positioning the brand as holistic and mindful

Brand Philosophy

Tapped into the summer vacation trend with an after-sun skincare message that reached new audiences

UGC Summer Trend

A values-driven Reel that went viral, boosting visibility and awareness

Beyond skin deep

Quick, casual video revealing the limited-edition holiday box in UGC style to spark curiosity and engagement

UGC Holiday Sneak Peek

Trend driven Reel on fall decor shopping, blending humor and relatability to spark engagement

POV: Fall Decor in August

Text based Reel sharing real estate tips, pairing on-screen advice with personal storytelling to build trust and authenticity

As a Realtor and Designer

Featured a local garden, blending nostalgia and community storytelling to boost engagement

POV: Step Into an English Garden

Fall Reel with vintage, DIY, and upcycling tips reflecting soulful, sustainable values

5 Simple Ways to Cozy Up Your Home

Lighthearted quiz video blending cozy Bake Off themes with playful competition to draw clicks

Bake Off Quiz

Curiosity led creative teasing her “strict rules,” crafted to drive intrigue and traffic

Billie Eilish Rules

Pop culture humor ad leveraging iconic Kardashian moments to maximize engagement

Kardashian Humor

Trend driven Reels on fall decor shopping in August, blending humor and relatability to boost engagement

POV: fall decor in August

Direct-to-camera Reels featuring the founder sharing real estate advice, using personal storytelling to make it memorable

As a Realtor and designer, I would never sell my home without asking these 5 questions

Reels featuring a local garden and a nostalgic 20th century English garden, fostering community and brand engagement

POV: you've been transported back to a 20th-century English garden

Fall inspired Reels with vintage, DIY, and upcycling tips reflecting the brand’s core values and distinctive point of view

Topix & Trend-Driven Content

Results

+205%

+69%

Reached 96K users, drove 15K engagements

$200K+ paid campaign

Video ad campaigns

Produced short-form ads optimized for engagement, conversions, and brand growth

Bake Off Quiz

Your KPop Bias Receipt

Billie Eilish Rules

Kardashian Humor

Static Posts & Graphics

Polls, prompts, and memes designed to drive clicks, comments, and conversations

Pets Name Meme

Cinco de Mayo Poll

TV Show Meme

Trendspotting: VSCO Girl

Background

Managed 7 social accounts across pop culture, quizzes, and entertainment, reaching 2.64M monthly users and growing a combined following of 637K. Built trend-driven campaigns that entertained, engaged, and converted audiences