👋🏼 Hi, I’m Michelle. I make social media move from scrolling to connecting. Helping lifestyle and purpose-driven brands tell stories people save, share, and remember. See how I bring brands to life below ↓
ReĂĄlea Skincare
Revamped Instagram with content pillars, Reels, and carousels, driving +204% reach and +182% engagement in 60 days
Playbook Media Agency
Planned and created TikToks, Reels, and static ads showcasing DTC products through trend guides and seasonal campaigns
Maison RĂŞve
Built a lifestyle-driven content strategy for a real estate and vintage shop brand, boosting Instagram reach +272.8% and engagement +178.1% in 60 days
Topix
Managed 7 accounts (637K+ followers), growing engagement +205% in 90 days and building active quiz and pop culture communities, reaching 2.64M monthly users
→ Developed campaigns for lifestyle and DTC brands, adapting to each brand’s voice and delivering measurable growth.
Video Content
Produced short-form videos across industries, blending trends with storytelling to drive growth
UGC Travel Moments
Video blending authenticity and aesthetics to inspire genuine connections
Relatable UGC
Casual, product focused creative made to engage audiences in a natural, approachable way
Trend-Driven UGC
Video tapping into clean beauty trends and daily routines to drive engagement
Wellness Content
Organic, calming visuals designed to spark balance and resonate with wellness audiences
UGC Dog Brand Video
Authentic, pet centered content that connects with dog owners
Beauty Brand Content
Viral Reel that grew reach while spotlighting brand values in beauty
Founder-Led Brand Story
Directed and edited a social ready founder video that made the company’s mission clear and approachable
Your KPop Bias Receipt
Combined the receipt design trend with a KPop quiz to create interactive content that drove shares and clicks
Campaign Highlights
Combined strategy, photography, and copywriting to create campaigns that bring brand identities to life
Creative showcasing Imperfect Foods’ mission and sustainability values, optimized for sign-ups (Paid Ad)
Clear, incentive-driven storytelling optimized for conversions (Paid Ad)
Human storytelling that connects interiors, lifestyle, and real estate (Organic Social)
Refined, nature inspired storytelling framing skincare as a mindful ritual (Organic Social)
Explore My Work
Additional campaigns and creative work that highlight adaptability and creative strategy
I partner with lifestyle, DTC, and purpose-driven brands to create social content that feels human and builds real community. With a background spanning creative industries, I’ve learned how to merge strong visuals with strategy to grow engaged audiences.
Outside of work, you’ll find me exploring San Francisco with my dogs, supporting animal welfare causes, or capturing moments of inspiration through photography and travel.